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The current pandemic situation has seen more and more men lounging comfortably at home. Work from home is the need of the hour, and office clothes are getting pushed to the back of the wardrobe.

In this busy world, there is very little time when you are not working or being active. Therefore, you should make the most of whatever downtime life offers you.  

Last year, much of our time was spent in lockdowns; as a result, this year has been formally branded as the year of comfort wear—sweat tops, joggers, hooded sweatshirts, jammies will be the staples, and so on.

Our clothing is our personal choice and it says a lot about our personality.The clothes one chooses to wear are a mirror to their inner self. Your dressing sense reflects your mood, your personality and who you are as an individual.

Cotton is the most widely-used plant-based fabric. From apparels to home furnishings, it is present everywhere. Supima cotton t-shirts, chino trousers, plain weave shirts, combed cotton pyjamas - a quick look at your wardrobe will confirm how extensively cotton is used in the fashion industry.  the The fabric is lightweight, breathable,...

Just imagine: you are in a vast, green, lush grassland witnessing the sunrise. A gentle breeze is swaying the blades of the grass and you can hear water flowing through the nearby stream. At a distance, you can make out the silhouette of giraffes munching on some high-rise trees and...

Art and fashion: these two words are more innately linked than one can ever imagine. From fashion shows to designer editions - fashion is steadily evolving into a visual art like no other. We decided to take artistic fashion even a step further with our new innerwear collection: Artisto

The uber-stylish, craftsmanship-driven Hues collection showcases the intricacies of creation. Our love affair with colour comes to life with Hues exuding a maverick meets trendsetter vibe that is sure to inspire new age street style.

Super Combed Cotton is a remarkably stronger, softer and longer-lasting fabric compared to conventional cotton. It is made specially by combing the cotton fibres before they are spun into yarn.