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LIFE STYLE ASIA
How XYXX incorporates functional style in their foray into Athleisure
Homegrown menswear label XYXX is known for their comfortable innerwear and loungewear. With their new lines Alpha, Ascent & Moveo, they take a bold step into the Athleisure scene.
SOCIAL SAMOSA
The campaign captures XYXX’s brand philosophy of #LiveBetterWearBetter, presenting it through the lens of a modern Indian man. XYXX, premium men's lifestyle brand, has launched a...
XYXX's new campaign speaks to the modern man about #livebetterwearbetter
ET RETAIL ECONOMIC TIMES
Men's innerwear brand XYXX foresees 50 pc YoY growth for next 10 years
At present, 50 per cent of the revenue of the brand is contributed by online channels. Modern trade contributes 2 per cent, and the remaining 48 per cent of the revenue is contributed by general...
FORBES INDIA
Yogesh Kabra and the X-factor.
Yogesh Kabra is disrupting the men's premium innerwear segment with XYXX. Can he take on the market leaders?
