FORBES INDIA
Yogesh Kabra and the X-factor.
Yogesh Kabra is disrupting the men's premium innerwear segment with XYXX. Can he take on the market leaders?
INC42
XYXX Combines Style And Comfort To Reimagine Men’s Innerwear.
It aims to make innerwear fashionable for Indian men with no compromise on quality
INDIAN RETAILER
XYXX Unveils Hype and Code, Athleisure to make #EverydayElevated
Crafted for the discerning Indian man, XYXX - a premium men’s innerwear and loungewear label launched two new athleisure lines - elevated basics that focus on comfort, functionality, and fashion-forward sensibilities to make your #EverydayElevated.
ET BRAND EQUITY
KL Rahul says 'Play Your Way' in XYXX's new campaign
The campaign kicks off with a visually stunning film featuring Rahul deep in thought during a pivotal moment during a match. The objective is to show that when Rahul is faced with an on field situation where he has...
