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CNBC STORYBOARD18

Men's innerwear brand XYXX tackles gender double standards in new campaign XYXX's role-reversal campaign with creator Vir Saini crossed 5...

AFAQS

Behind the brief: The making of XYXX’s ‘If Baniyans Were Bras’ campaign In a category long dominated by machismo and celebrity endorse...

ADGULLY

Turning the lens around: India’s newest innerwear campaign challenges who gets to look What if men were judged for visible vest lines the...

MEDIA BRIEF

XYXX partners with Vir Saini for role-reversal campaign ‘My Eyes Are Up Here’ What if men were judged for visible vest lines the way wome...

FIRST POST

How India's newest innerwear campaign flips the gender gaze; what if men were judged like women for visible bra straps! What if men were ...

IMPACT MAGAZINE

BRAND EQUITY

D2C brand XYXX flips the script on gender judgement in new campaign XYXX has launched a new campaign called 'My Eyes Are Up Here'. It col...

MEDIA INFOLINE

India’s Newest Innerwear Campaign Flips the Gender Gaze What if men were judged for visible vest lines the way women have often been j...

MANIFEST MEDIA

XYXX imagines a world where men are subjected to the same gaze as women Xyxx's has rolled out a campaign, 'If Baniyans Were Bras', which ...

IMAGES BUSINESS OF FASHION

XYXX enters athleisure category, launches CREW for India’s next-gen men XYXX, India’s leading premium men’s lifestyle and innerwear brand...

INDIAN RETAILER

XYXX Elevates Its Fashion Portfolio with CREW Athleisure XYXX, a premium men’s lifestyle and innerwear brand in India, has expanded its p...

D2C INSIDER

XYXX Expands Its D2C Fashion Playbook With CREW Athleisure Aimed at Gen-Z Consumers XYXX, a top men’s lifestyle brand in India, is moving...

AFAQS!

XYXX turns Da Vinci and Shakespeare into creators in new content series XYXX is rewriting history, not in textbooks but in briefs. The ho...

MEDIA INFO ONLINE

XYXX’s ‘History in Briefs’ Campaign Puts a Satirical Spin on Legends and Innerwear XYXX is rewriting history – not in textbooks, but in b...

ET BRAND EQUITY

XYXX's new campaign puts a satirical spin on legends and innerwear XYXX, a men's lifestyle brand, introduces 'History in Briefs'. This in...

BEST MEDIA INFO

XYXX’s ‘History in Briefs’ brings Da Vinci and Shakespeare to life with humour In the latest episode, William Shakespeare appears in a...

FASHION NETWORK

Xyxx expands offering with its first seamless vest for men Men’s lifestyle brand Xyxx has announced that it has launched the first ever...

APPAREL RESOURCES

XYXX debuts first-ever seamless vest for men, dives into swimwear Men’s lifestyle brand XYXX has taken a major leap in innerwear technolo...