Article

Reading the words ‘Anti-odour underwear’ should raise questions in your mind. After all, being a skeptic is healthy; it keeps scammers away, and far too many brands have made tall claims with products that just don’t deliver, losing your trust in the process. 

Indian summers demand smarter dressing. Between rising temperatures, severe heatwave alerts, crowded commutes, and long workdays, staying comfortable throughout the day has become harder than ever. Men spend time choosing breathable t-shirts, lighter trousers, and summer-ready formal wear for men, but most still ignore the one layer that affects comfort the most: The...

It's 9 AM and you're already outside. The sun hit the moment you opened the door, the kind of May morning in Mumbai or Ahmedabad where the heat doesn't wait for afternoon. You've got on a clean tee, fresh out of the cupboard. And within ten minutes of standing at the auto stand, you can feel the fabric...

Indian summers create difficulties for both your patience and your clothing choices. Your clothing should provide active support to your body during the long hot days when humidity increases and you need to keep moving. 

Some men need vests as their daily clothing requirement. Other people think vests for men are outdated and bring them no value because they make them feel hot. The truth is, whether a vest is necessary depends entirely on how you dress your climate and your innerwear comfort needs.

They say you don't really know someone until you live with them. I didn’t realise how true that was till I saw my wife rock up with a moving van full of suitcases, and I stood there with a suitcase full of decades-old innerwear.

Men usually pay attention while buying comfortable underwear, but very few of them actually know how to wash the underwear properly. Many men simply toss their underwear into the washing machine along with their other clothes, like jeans, towels, and shirts, without even thinking twice. This may seem harmless, but...

Most men spend real money on outerwear and almost nothing on what they wear underneath. That calculus doesn't add up when you consider that innerwear is the only garment touching your skin every single hour of the day. Here's an honest look at where the premium men's underwear market in India stands and what's actually worth your attention. 

When it comes to the best men’s underwear for summer India, it can be difficult to find the best menswear brands with good innerwear. Because, most brands claim breathability as one of their main USP’s to such an extent that it has almost completely lost meaning. With every label claiming it and every product description...