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During the summer months in India, most men end up thinking about visible clothing first. Lighter t-shirts, breathable polos, wrinkle free pants, all gain importance in the wardrobe.  

Summer in India is anything but subtle. From rising temperatures to severe heatwave alerts and those sticky commutes in between. Suddenly, getting dressed goes beyond just style, and turns into survival mode. 

We all have that one shirt that looks fantastic on the hanger but somehow doesn't sit the same once you put it on. Maybe it clings around the waist after a hearty weekend brunch, or perhaps it loses its sharp look the moment you tuck it into your trousers. The...

Three people complimented your shirt at the office. One person noticed your vest through it. Guess which one stayed with you all day. You did everything right. You ironed the shirt. You checked the mirror, felt something was off, and couldn't name it. That's the white vest you've been reaching...

You planned the session properly. Shoes laced, water bottle filled, gym bag packed the night before. You even picked the right shorts. Everything you wear to the gym gets thought about: the tee, the track pants, the socks that don't slip. There's one thing nobody thinks about. 

If you feel and look like you're not wearing an inner layer, then it's a big compliment to your inner vest. Whether you're buttoning up for an important meeting or throwing on your favourite white t-shirt for the weekend, the right vest can make a noticeable difference. But that's where...

When most men shop for underwear, they usually pay attention to fabric, fit, or style. Cotton or modal? Trunks or boxer briefs? Stretchy or structured? But you know there’s this one detail that stays in the background and is still pivotal to how your underwear feels throughout the day, the...

Getting through the Indian summer is getting harder. Rising temperatures, humidity, long commutes, and frequent severe heatwave alerts have led to a need for breathable clothing. 

From time immemorial, the humble white vest has been the default go-to option for Indian men. AKA the baniyan or the undershirt, this invisible layer does its job quietly and stays out of the fashion conversation entirely. On paper, it's a completely sensible default. White is a neutral shade and...