Our clothing is our personal choice and it says a lot about our personality.
The clothes one chooses to wear are a mirror to their inner self. Your dressing sense reflects your mood, your personality and who you are as an individual.

Micro Modal is a plant-based fabric that is soft, stretchable and resistant to shrinkage. In the past few years, this fabric has been gaining popularity and becoming the new fan-favourite for all things innerwear.

We cannot stress enough how important it is for men to buy good underwear, especially during summers. The heat and constant sweating can result in not only itchiness but can also cause various bacterial infections. Thus, choosing the perfect underwear for summers is a no-brainer.

While work from home is all about ditching the not-so-comfortable formal wear for cosy comfort wear, it is prudent that we maintain some decorum. Wearing the same clothes you slept in for working will hamper your productivity over time. Hence, we're here to help you with the best outfit inspirations for remote working.

Inspired by the mystic charm of the great African Savanna, we decided to design a collection that serves as nature’s beckoning to those who find themselves trapped in the urban jungle. Introducing to you: Savanna collection of boxers.

Art and fashion: these two words are more innately linked than one can ever imagine. From fashion shows to designer editions - fashion is steadily evolving into a visual art like no other. We decided to take artistic fashion even a step further with our new innerwear collection: Artisto

The uber-stylish, craftsmanship-driven Hues collection showcases the intricacies of creation. Our love affair with colour comes to life with Hues exuding a maverick meets trendsetter vibe that is sure to inspire new age street style.

Super Combed Cotton is a remarkably stronger, softer and longer-lasting fabric compared to conventional cotton. It is made specially by combing the cotton fibres before they are spun into yarn.

While innerwear may have forayed into fashion, but the basics of it remains the same. Thus, if you are looking for the best underwear experience, here are a few factors you should consider when you shop for men's innerwear online:

Seeing you through all your outfit needs, you can wear the unassuming pyjamas across work calls, romantic dates, grocery runs, and even the occasional walk outside in style. Safe to say, wearing pyjamas in public is arguably the most functional fashion trend ever.

Ubiquitous as boxers are, the choice of boxer shorts pattern differentiates one man from the next. The boxer patterns you choose reveal something about your personality. Here, we look at the different types of boxer shorts patterns and what they say about you: