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Some men dress well. Others dress smart. But India’s sharpest-looking men? They choose pieces that feel as good as they look. That is where Supima cotton polo t-shirts come in. A step above ordinary cotton, Supima brings unmatched softness, durability, and colour brilliance to every outfit. Let's explore why these...

Packing for a trip is like taking a rollercoaster ride. You start optimistically, thinking you will pack light, only to end up with a suitcase that could survive a calamity. The real struggle is packing for every weather condition and to suit every temperature - whether it’s for the indoors,...

You know it’s concert season when everyone suddenly starts planning fits like they’re planning life decisions.

There’s a certain quiet confidence that hits when the temperature drops and you pull on a sweatshirt. Not just any – the kind that sits oversized, clean, and undeniably cool. That’s the season of varsity crewneck in India right now, and nobody’s doing it louder (without saying a word) than Crew by XYXX.

The CREW Attitude is all about the Art of Looking Effortless. The kind where you roll out of bed, throw on an oversized sweatshirt, and somehow the whole timeline does a double-take.

There’s comfy, and then there’s Crew comfy. Sweatpants have officially evolved from stay-at-home essentials to the go-anywhere uniform for Gen Z guys. Think hostel hallways, garden lawns, midnight food runs, group marathons, pre-game hype sessions, and the post-game wind-down. That easy athletic energy? That’s the zone CREW lives in.

If there’s one piece ruling Indian campuses, metro rides, post-game hangs, late-night food runs, and everything in between, it’s sweatpants. Not the old-school “just for lounging” kind. We’re talking sweatpants that Indian guys are wearing with full confidence. Sporty in attitude, chill in intention, and surprisingly sharp when styled right.

Ever catch yourself eyeing that dude at the chai tapri, absolutely owning a baggy hoodie like it's his personal arena? Here’s the tea: you don’t need to touch a basketball, sprint a single lap, or even know what “offside” means to pull off that athletic edge.

ravel shifts your mindset. And CREW does that too. It’s not about packing light or 'performance fabric' sermons. It’s about how fire you look in the airport mirror at 4 am, how your fit still slaps after a 6-hour delay, how the silhouette just sits right when you’re finally walking through a new city at golden hour. Your bottomwear shouldn’t feel...