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XYXX’s ‘History in Briefs’ campaign puts a satirical spin on legends and innerwear Men’s lifestyle brand XYXX has unveiled a digital-first content series, History in Briefs, blending satire, pop culture, and product storytelling to launch its new Tactel innerwear line.

Reading the words ‘Anti-odour underwear’ should raise questions in your mind. After all, being a skeptic is healthy; it keeps scammers away, and far too many brands have made tall claims with products that just don’t deliver, losing your trust in the process. 

When summer is in, survival is your only goal. And the outfit you wear? It needs to be well-equipped to handle everything the day throws at you. Most of us make the same mistake of choosing our favourite denims that go with all tees. But, be warned – they will have you sweating...

You probably own somewhere between 10 to 14 pairs of underwear right now. And if you're like most Indian men, every single one of those pairs is from the same brand, Jockey, which you've been buying since your early twenties. Maybe earlier. Maybe since your dad handed you a pack and said, "This is what you wear. 

You're standing at a traffic signal somewhere in Mumbai. It's 2pm, 43°C, and the auto behind you has its engine running right next to your leg. You picked these pants this morning because they looked thin on the hanger. Light colour. Clean cut. Summer-ready. But right now, your thighs are on fire and...

It's 8:15 in the morning and the sun already feels personal. You grab your keys, throw a leg over the scooty, and the seat burns through your pants. Forty-five minutes to the office. By the time you park and walk in, you notice that your forearms are two shades darker than last week, and...

You're ironing a shirt. Light fabric, full-sleeve, the kind you'd wear to a client meeting to look sharp and professional. It's 9 AM and already 36°C outside. The shirt goes on fine. Then comes the question that nobody ever gives you a straight answer to: what should you wear underneath? 

Count the number of things in your wardrobe that were actually bought for Indian summers. Not light winter leftovers you're tolerating in April. Not those old cotton t-shirts you've been re-wearing since college.  

A rooftop cricket game during summer nights hits different. Whether cheering on a wicket or celebrating a century, its important that you stay cool and calm. And when it comes to cooling off, nothing is more important than your clothing.