AT THE CORE...
We are a contemporary essentials fashion brand for men with a fun sense of style, looking for versatility in their wardrobe. We’re motivated by a singular mission – to redefine comfort and rewrite the rules of design for basics.
INSIDE INSIGHT
10 Things To Keep In Mind While Buying Underwear for Men
Underwear is not only the most important garb of the day, but it’s also actually the simplest too. You buy, wear, wash and repeat it. For generations men have underestimated the power of what lies ins
A brief history of underwear evolution : How did it come to be?
Believe it or not, the very humble piece of clothing did not always enjoy so much of limelight. As a piece of cloth journeyed through the various times and ages, its depiction and anatomy changed whi
6 WAYS TO BRIGHTEN UP YOUR WORK-FROM-HOME
During these times of COVID-19, the world is busy taking refuge at homes amidst handwashes and sanitizers. Are you one of them too? These have been rough times where we have all had to forget our care
6 ways of styling your basic tee to men’s trend round ups
There is not a single guy in this world who would dismiss the idea of a comfortable t-shirt. While comfort may not always be stylish, however there are a few classics when it comes to men’s wardrobe t
Keeping up with the clean crotch: Maintaining underwear hygiene...
Underwear hygiene = keeping your junk prim, pristine and in place. It will surprise you how grave things can turn if underwear hygiene, which is often neglected, isn’t maintained. Lack of maintenance
Your Guide To Finding The Perfect Underwear
There may be no such thing as the perfect woman, the perfect life, or a perfect job but there certainly is perfect underwear and it exists right here at XYXX! Not usually the ones to brag, but we are
Underwear Problems All Men Face
What goes under, stays under, so you better choose wisely! If you have been underestimating the act of choosing the right pair of underwear for you then this blog will be making a pressing point. If y
Why Micromodal Beats Cotton Hands Down?
Comparing Micromodal and cotton is comparing comfort to cotton, and we all know comfort is our craving. While cotton is widely used and comfortable until it’s new, it does start giving in to wear and
For Lasting First Impressions: Honeymoon Prep
We will state all truths and nothing but the truth. Your underwear and what lies beneath has never mattered more than this day. You, my man, are now the quintessential husband, and that begins with a
