AT THE CORE...
We are a contemporary essentials fashion brand for men with a fun sense of style, looking for versatility in their wardrobe. Weāre motivated by a singular mission ā to redefine comfort and rewrite the rules of design for basics.
INSIDE INSIGHT
In The New Normal, Casual Meets Formal
2020 has been a year of many firsts. After having lived through months of lockdown and adapting to the new alternative lifestyles, we have made this transition the current accepted normal. Along with
When Comfort meets Style = Printed Boxers!
A quick raise of hands when we ask how many of you are guilty of hoarding up on printed boxers? Well, donāt you worry. We totally understand why that happens. After all, comfort is of the essence. May
5 reasons to never sleep naked
Probably one of the most debated topics, to sleep naked or not! Everyone has their own comfort way of sleeping - whether you want to ditch your clothes or snuggle up in your PJās and get that sleep. T
The Expiry of an Underwear : Why it is a short-lived affair
Hey you! Yes, you!Ā The You that is hardworking, meticulous about their grooming habits, and will always turn on the video option on a Zoom call, even if it is at 9 am!Ā There is of course no beating
Affordable Pricing & Quality - Why XYXX wins this game!
Did you know that underwear usually lasts for 30 washes?Ā Which basically means that on an average a pair of underwear must be replaced every four months. But in India, apparently men stretch out thei
How men who wear Supima T-shirts at work are perceived
Whether youāre already in work or are looking to land that dream job, thereās no question that what you wear and how you look will play heavily on your mind, especially if you want to get on in the co
7 Occasions Where Every Man Needs A Solid Tee!
We will make this easy for you. As guys, we are always looking for the right style that would go with the occasion. Sometimes, we donāt dress right and sometimes we are wrapped in too much formal clot
How to Inject Colour into your Wardrobe
Move over black and white! If you thought that your wardrobe should meticulously comprise of onlyĀ these two sober shades, then you couldnāt be more wrong! Bold colour in menās style has emerged this
Your must have Yoga Underwear
Underwear is a manās first productive decision in the day and it determines everything that follows. While many yogis opt for the commando version, there are plenty of practitioners who are prounderwe
How XYXX Is Made In India, Made For Indian Men
If you take the history of the evolution of this very humble piece of clothing, you will come to know that menās underwear or basics were absolutely not a big product back in the days. Although it did
