AT THE CORE...
We are a contemporary essentials fashion brand for men with a fun sense of style, looking for versatility in their wardrobe. Weāre motivated by a singular mission ā to redefine comfort and rewrite the rules of design for basics.
INSIDE INSIGHT
How XYXX Is Made In India, Made For Indian Men
If you take the history of the evolution of this very humble piece of clothing, you will come to know that menās underwear or basics were absolutely not a big product back in the days. Although it did
Sustainability : Why we believe going ahead this is the way for...
So, a LOT is being spoken about Sustainability and how going forward most brands are making changes to their supply chain and working towards being transparent, sustainable and taking a step forward t
#KnowThyNuts : 5 Things You Should Know About Testicular Cancer
This April is the International Testicular Awareness month. With the #knowthynuts, the medical world has been trying to create awareness about this type of cancer that commonly affects men between 20
10 Things To Keep In Mind While Buying Underwear for Men
Underwear is not only the most important garb of the day, but itās also actually the simplest too. You buy, wear, wash and repeat it. For generations men have underestimated the power of what lies ins
A Brief History Of Underwear Evolution : How Did It Come To Be?
Believe it or not, the very humble piece of clothing did not always enjoy so much of limelight. As a piece of cloth journeyed through the variousĀ times and ages, its depiction and anatomy changed whi
6 Ways To Brighten Up Your Work-From-Home
During these times of COVID-19, the world is busy taking refuge at homes amidst handwashes and sanitizers. Are you one of them too? These have been rough times where we have all had to forget our care
6 Ways Of Styling Your Basic Tee To Menās Trend Round Ups
There is not a single guy in this world who would dismiss the idea of a comfortable t-shirt. While comfort may not always be stylish, however there are a few classics when it comes to menās wardrobe t
Keeping Up With The Clean Crotch: Maintaining Underwear Hygiene...
Underwear hygiene = keeping your junk prim, pristine and in place. It will surprise you how grave things can turn if underwear hygiene, which is often neglected, isnāt maintained. Lack of maintenance
Your Guide To Finding The Perfect Underwear
There may be no such thing as the perfect woman, the perfect life, or a perfect job but there certainly is perfect underwear and it exists right here at XYXX! Not usually the ones to brag, but we are
Underwear Problems All Men Face
What goes under, stays under, so you better choose wisely! If you have been underestimating the act of choosing the right pair of underwear for you then this blog will be making a pressing point. If y
