DFU PUBLICATIONS
XYXX launches India’s first seamless vest for men Men's lifestyle brand XYXX has launched India’s first seamless vest for men, the ‘Element Invisible Vest.’ Expanding XYXX’s Essential range, this new addition blends technical precision with ultimate comfort.
LIFE STYLE ASIA
How XYXX incorporates functional style in their foray into Athleisure Homegrown menswear label XYXX is known for their comfortable innerwear and loungewear. With their new lines Alpha, Ascent & Moveo, they take a bold step into the Athleisure scene.
SOCIAL SAMOSA
XYXX's new campaign speaks to the modern man about #livebetterwearbetter The campaign captures XYXX’s brand philosophy of #LiveBetterWearBetter, presenting it through the lens of a modern Indian man. XYXX, premium men's lifestyle brand, has launched a new brand film scripted on the tenets of Live Better, Wear Better, featuring the award-winning...
ET RETAIL ECONOMIC TIMES
Men's innerwear brand XYXX foresees 50 pc YoY growth for next 10 years At present, 50 per cent of the revenue of the brand is contributed by online channels. Modern trade contributes 2 per cent, and the remaining 48 per cent of the revenue is contributed by general trade.
