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ET BRAND EQUITY
KL Rahul says 'Play Your Way' in XYXX's new campaign
The campaign kicks off with a visually stunning film featuring Rahul deep in thought during a pivotal moment during a match. The objective is to show that when Rahul is faced with an on field situation where he has...
THE HINDU BUSINESS LINE
Lifestyle brand XYXX raises ₹110 cr Series C funding round led by Amazon Smbhav Venture Fund.
XYXX retails on 14 digital marketplaces such as Amazon, Flipkart, Myntra, Ajio, amongst others
