INDIAN RETAILER
XYXX Unveils Hype and Code, Athleisure to make #EverydayElevated Crafted for the discerning Indian man, XYXX - a premium men’s innerwear and loungewear label launched two new athleisure lines - elevated basics that focus on comfort, functionality, and fashion-forward sensibilities to make your #EverydayElevated.
ET BRAND EQUITY
KL Rahul says 'Play Your Way' in XYXX's new campaign The campaign kicks off with a visually stunning film featuring Rahul deep in thought during a pivotal moment during a match. The objective is to show that when Rahul is faced with an on field situation where he has to...
THE HINDU BUSINESS LINE
Lifestyle brand XYXX raises ₹110 cr Series C funding round led by Amazon Smbhav Venture Fund. XYXX retails on 14 digital marketplaces such as Amazon, Flipkart, Myntra, Ajio, amongst others
