IMAGES BUSINESS OF FASHION
XYXX enters athleisure category, launches CREW for India’s next-gen men
XYXX, India’s leading premium men’s lifestyle and innerwear brand, has expanded its portfolio with the launch of CREW, a contemporary, ‘active-inspired’ athleisure line crafted for India’s younger, style-driven consumers. Rooted in comfort, culture and creativity, CREW brings together varsity aesthetics...
INDIAN RETAILER
XYXX Elevates Its Fashion Portfolio with CREW Athleisure
XYXX, a premium men’s lifestyle and innerwear brand in India, has expanded its presence in the fashion and retail segment with the introduction of CREW, a new athleisure-led line aimed at younger consumers. The brand is positioning CREW as an active-inspired extension of...
D2C INSIDER
XYXX Expands Its D2C Fashion Playbook With CREW Athleisure Aimed at Gen-Z Consumers
XYXX, a top men’s lifestyle brand in India, is moving into the popular athleisure market. They’re launching CREW, a stylish line made for young Indians who want comfy clothes.This move lets XYXX build on its...
AFAQS!
XYXX turns Da Vinci and Shakespeare into creators in new content series
XYXX is rewriting history, not in textbooks but in briefs. The homegrown menswear lifestyle brand has launched an interactive content series titled History in Briefs to introduce its new Tactel innerwear line.
