XYXX is rewriting history – not in textbooks, but in briefs.
With its newly launched interactive content series- History in
Briefs, the homegrown menswear lifestyle brand introduces its new
Tactel innerwear line, turning legendary figures like Shakespeare, Leonardo da
Vinci, and more into relatable modern-day social creators. Through a blend of
satire, cultural commentary, and product innovation, XYXX brings these icons
into today’s world – with humour and comfort stitched into every frame.

From Da Vinci to Shakespeare – and many more icons to come –
XYXX is rewriting history with satire, style, and superior comfort.

The series begins with a witty debut film
featuring Leonardo da Vinci. Cast in today’s GRWM-style setup, Da Vinci is
shown preparing to paint the Mona Lisa on a sweltering summer day in Florence.
Midway, he pulls out a package from XYXX – their advanced Tactel underwear –
designed to keep him dry as he works. With his characteristic mix of genius and
wit, Da Vinci quips that “Genius is one percent inspiration and
ninety-nine percent sweat… but XYXX has just solved the ninety-nine percent.” The
film seamlessly ties Da Vinci’s creativity to XYXX’s innovation, highlighting
the brand’s moisture-wicking, 8x faster drying technology that keeps men dry,
cool, and confident.

Watch the Leonardo Da Vinci film here:

The series continues with a film featuring William
Shakespeare. Framed in a modern-day podcast setup, the Bard is asked to unravel
the mystery of love. True to character, he answers with dramatic flair, weaving
satire, wordplay, and perfectly timed pauses. Just when the conversation
crescendos, he delivers an unexpected twist – suggesting that in matters of
both love and life, staying ‘dry’ is the wisest choice.

Watch the William Shakespeare film here:

What makes History in Briefs distinctive is
that it is not just a campaign, but an engaging content series. Each film draws
from modern cultural formats and injects a historical twist, allowing audiences
to engage with these larger-than-life figures in playful, unexpected ways. The series
goes beyond Shakespeare and Da Vinci – upcoming chapters will spotlight other
icons like Newton, Einstein, and more, each bringing their quirks and genius
into the XYXX universe.

“With History in Briefs, we wanted to create more than
just ads – it’s an interactive content universe where history’s greatest minds
are reimagined with a modern twist. The series is cheeky, conversational, and
built on qualities men identify with – exaggeration, humour, and individuality.
At the same time, it seamlessly showcases XYXX’s innovation with Tactel
underwear, engineered to dry 8x faster. It’s storytelling with a playful edge,
designed to entertain first while letting the product speak through the
narrative,” said Petal Gangurde, Chief of Brand and Culture- XYXX

Through this content series, XYXX blurs the line between
entertainment and marketing, creating a storytelling platform built to spark
conversations and connections. With today’s platforms becoming more saturated
with each passing day, and viewers becoming increasingly ad-weary, XYXX’s
content series aims to break through the clutter, create longevity and build a
stronger emotional connect with their core audience.

With more genius appearances and content pieces
in the pipeline, the series is set to keep rewriting the past – and redefining
the future of men’s marketing – with satire. New episode drops every Wednesday
at 7pm on XYXX’s Instagram and YouTube channels.