FIRST POST
How India's newest innerwear campaign flips the gender gaze; what if men were judged like women for visible bra straps! What if men were judged for visible vest lines the way women have often been judged for visible bra straps? That’s the question at the heart of XYXX’s latest campaign,...
IMPACT MAGAZINE
XYXX’s new innerwear campaign flips the gender gaze What if men were judged for visible vest lines the way women have been judged for visible bra straps? That’s the question at the heart of XYXX’s latest campaign. XYXX has launched a new campaign, titled ‘My Eyes Are Up Here’, which...
BRAND EQUITY
D2C brand XYXX flips the script on gender judgement in new campaign XYXX has launched a new campaign called 'My Eyes Are Up Here'. It collaborates with content creator Vir Saini. The campaign uses role reversal to highlight how men are judged for visible vest lines. This mirrors how women...
MEDIA INFOLINE
India’s Newest Innerwear Campaign Flips the Gender Gaze What if men were judged for visible vest lines the way women have often been judged for visible bra straps? That’s the question at the heart of XYXX’s latest campaign, My Eyes Are Up Here – a witty role-reversal film created in collaboration with content...
