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XYXX’s ‘History in Briefs’ Campaign Puts a Satirical Spin on Legends and Innerwear
XYXX is rewriting history – not in textbooks, but in briefs. With its newly launched interactive content series- History in Briefs, the homegrown menswear lifestyle brand introduces its new Tactel innerwear line, turning legendary figures like...
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XYXX's new campaign puts a satirical spin on legends and innerwear
XYXX, a men's lifestyle brand, introduces 'History in Briefs'. This interactive series promotes their new Tactel innerwear. It reimagines historical figures as modern creators. Leonardo da Vinci and William Shakespeare feature in initial films. They humorously highlight the product's...
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In the latest episode, William Shakespeare appears in a modern podcast setting, offering humorous insights on love while linking wisdom to staying ‘dry’XYXX’s ‘History in Briefs’ brings Da Vinci and Shakespeare to life with humour
FASHION NETWORK
Xyxx expands offering with its first seamless vest for men
Men’s lifestyle brand Xyxx has announced that it has launched the first ever seamless vest for men. The ‘Element Invisible Vest’ expands Xyxx's everyday essentials offering and is designed to...