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Two cities, one country – What could possibly be all that different? A question no one asks when the country in question is India. Here’s a case in point

When shopping for men's clothing in India, you must have noticed that brands are leaning heavily towards modal fabric. You will see it on the packaging, in product descriptions, and even in fabric descriptions. So you might be wondering: Is modal better than cotton? Or is this all a new...

Indian summers don't ease you in. The humidity hits before the heat does, and by the time you're dressed and out the door, your clothes are already working against you. That familiar dampness, not from effort, not from the commute, but just from existing in fabric that was never built...

Not sure what to wear in the monsoon in India? Choose lightweight fabrics that feel easy to wear even as the humidity rises. Monsoon is not only about rain. Even your favorite outfit can get ruined by humidity, wet clothes, muddy commutes, and sudden changes in weather. That’s why dressing...

We all have that one shirt that looks fantastic on the hanger but somehow doesn't sit the same once you put it on. Maybe it clings around the waist after a hearty weekend brunch, or perhaps it loses its sharp look the moment you tuck it into your trousers. The...

Three people complimented your shirt at the office. One person noticed your vest through it. Guess which one stayed with you all day. You did everything right. You ironed the shirt. You checked the mirror, felt something was off, and couldn't name it. That's the white vest you've been reaching...

Your bag is open on the bed and it already looks like a problem. Two pairs of formal trousers, one pair of chinos, a backup because you are not fully confident in any of them. You try to zip it shut. It does not close. You rearrange. Still does not...

You planned the session properly. Shoes laced, water bottle filled, gym bag packed the night before. You even picked the right shorts. Everything you wear to the gym gets thought about: the tee, the track pants, the socks that don't slip. There's one thing nobody thinks about. 

It's 9:15 AM. You're on your bike, helmet on, already squinting through the visor. By the time you reach the office, there's a fresh tan line on your left forearm, the same arm that faces the open sky every morning.