Everything You Need To Know About Our Brand Ambassador

KL Rahul is a phenomenal cricketer and he has exhibited stellar performance across domestic and international cricketing formats. Over the years, Rahul's game and his fan base have grown and become stronger by the day.

Rahul made his mark and earned a spot in cricketing history by being the first Indian batsman to score a century on his One Day International debut and there has been no looking back ever since. As he continues to make India’s name shine, KL Rahul's legacy is becoming a force to reckon with.

Early Childhood Days & Personal Life

KL Rahul was born on 18th April 1992 to Lokesh and Rajeshwari in the vibrant city of Bangalore, Karnataka. His full name is Kumar Lokesh Rahul and his roots run deep in the soil of Mangalore. He was raised in a family that had a profound base in academia. KL Rahul’s father, Lokesh was a renowned professor and former director at the prestigious NITK, and his mother, Rajeshwari, taught at the prestigious Mangalore University.

Apart from studies, it was the allure of cricket that set his soul on fire. Rahul began his cricketing journey at the tender age of 10 and he started practicing at the Bangalore United Cricket Club of his local club in Mangalore. All through his time there, Rahul honed his cricketing skills.

At 18, Rahul moved to Bangalore to pursue his studies at Jain University while chasing his cricketing dreams. It was a leap of faith, that carved his entry into the world of cricket.

Famously known as Jersey No. 1, KL Rahul has left an indelible mark on the Indian T20 League with his prowess on the field. With 116 matches, he has etched his name in cricketing history with a total of 4151 runs, and the highest score of 132.  

Rahul tied the knot in January 2023 with the talented Indian actress and model Athiya Shetty. The two dated for over three years, before they got married. Athiya is the daughter of renowned Bollywood actor Suniel Shetty, and they all share a lovely bond. 

KL Rahul’s Style

If one were to encapsulate KL Rahul’s fashion sense in one sentence, it would be an amalgamation of panache and streetwear. 

Off the cricket field, Rahul's style is cool, modern, stylish, and minimalistic. He is often spotted effortlessly blending oversized hoodies, t-shirts, bucket hats, and trendy sneakers to create looks that personify confidence and swagger. He's not one to shy away from making a statement, often seen rocking parachute pants, graphic tees, and smiley necklaces with an eclectic charm that's all his own. 

He has a fearless approach to vibrant colour and prints that set him apart from others. He can be spotted pairing bold hues and eye-catching patterns to create ensembles that command attention. 

Overall, his style is a purview of his youthful spirit. He doesn't shy away from celebrating his individuality and expressing himself through his fashion choices.

XYXX & KL Rahul - A Long-Standing Partnership

XYXX is transforming men's wardrobe essentials with its modal innerwear, offering an upgrade from traditional underwear. With features like Cloudsoft, Airmax, and 4-way stretch, XYXX’s innovative fabrics ensure unparalleled comfort and support, so that you can say goodbye to discomforts like itching, chaffing, discomfort, and bad fits and embrace a new level of comfort and confidence. KL Rahul's collaboration with XYXX not only adds a touch of celebrity allure but also underscores the liberation from enduring discomfort for too long. Join KL Rahul on this journey to embrace the comfort and style you truly deserve.


1. Who is KL Rahul, and why is he associated with XYXX?

KL Rahul is a renowned Indian cricketer known for his skill and style on the field. He embodies the values of XYXX, emphasizing comfort and confidence.

2. How does KL Rahul's association with your brand reflect its values?

KL Rahul's association with our brand reflects our commitment to excellence and performance. Like KL Rahul's approach to cricket, our innerwear is crafted with precision and attention to detail, ensuring that everyone experiences unmatched comfort and confidence, whether on or off the field.

3. How can I stay updated on future campaigns and collaborations with KL Rahul?

You can stay updated on all our latest campaigns, product launches, and collaborations by signing up on the website, following us on social media channels and visiting our official website www.xyxxcrew.com.

4. What is KL Rahul's mother tongue?

His mother tongue is Kannada. 

5. What is the jersey number of KL Rahul?

KL Rahul wears the number 1 jersey in Test cricket and numbers 11 or 1 in ODIs or T20Is.

6. Which state does KL Rahul represent in IPL?

KL Rahul is currently a part of the Lucknow SuperGiants. 

7. What does "Break Free from Discomfort" mean?

"Break Free from Discomfort" is more than just a slogan; it's a promise of unparalleled comfort and freedom of movement. Our innerwear is designed with premium materials, innovative fabric technologies and ergonomic designs to provide maximum comfort, allowing you to break free from restrictions and focus on what matters most in your day-to-day activities.

8. What sets XYXX innerwear apart from other brands in the market?

Our innerwear is crafted using advanced technologies and premium quality materials to deliver superior comfort, durability, and style. From moisture-wicking fabrics to seamless designs, we prioritize innovation, functionality and superior comfort to provide a truly exceptional wearing experience.

9. Where can I purchase the innerwear featured in the "Break Free from Discomfort" campaign?

You can purchase the innerwear collection online through our official website or at select retail stores nationwide.

10. Does your brand offer any sustainability initiatives or eco-friendly practices?

Yes, we are committed to sustainability and eco-conscious practices. 

Our innerwear is crafted from responsibly sourced materials, and we are continually exploring ways to minimize our environmental footprint through every stitch and design.

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