Article

Back in the day, the shirt was introduced as a garment with detachable cuffs and collars to insulate the more elaborate jacket from sweat and smell. This was for the masses; the nobility had perfume. The military extended that format, and the undershirt became a hygienic win for the men in...

The streets of Mumbai are lively, full of that same old hustle and bustle - but this March 2026, when the mercury shoots past 39°C (and even touches 40°C in spots like Santacruz and Navi Mumbai), that energy feels more like a relentless oven.

Indian summers don’t ease in. They hit hard. One minute it’s sticky mornings, the next it’s full blown afternoon heat. And suddenly, the wrong pair of summer shorts can throw your whole day off: fabrics that cling; waistbands that press; pockets that fail when you actually need them; and movement that feels restricted when it should feel effortless.

You can step out in a perfectly styled outfit – clean sneakers, a sharp shirt, and well-fitted trousers – and still feel off. Not visibly. Just internally uncomfortable. Distracted.

Most men don’t think about their underwear for the gym until it becomes a problem. Mid-workout adjustments, trapped sweat, chafing, or fabric that feels heavy after the first 20 minutes are all signs you’re wearing underwear that isn’t built for movement.

Underwear is more than a closet staple; it’s the garment closest to your skin, worn daily and exposed to sweat, movement, and friction. But when was the last time you thought about how your underwear affects your hygiene and overall freshness?

According to Forbes, demand for athleisure wear among men increased by 84% after the pandemic, as leisure became a priority among modern men.

When you’re travelling, every clothing choice needs to earn its place in your bag. The right pair of shorts can mean hands-free sightseeing, quicker airport movement, and all-day comfort. That’s exactly why men's cargo shorts continue to be a travel essential.

At first glance, men's innerwear rarely feels like a place to “invest”. It’s usually something you grab in bulk, five minutes before checkout, and never think about again. But when you break it down to cost per wear, comfort over long hours, and how fabric behaves against your skin, premium underwear starts to make a...