About us

Our journey began in 2017 as XYXX, a premium men’s underwear and basics brand. Since our inception, we have been on a mission to change the innerwear and loungewear culture in India.

We specialise in innerwear and loungewear made from naturally-sourced, eco-friendly fabrics and give them a fashionable edge with cool colours, quirky prints and stellar designs. We rely on tried and tested tailoring techniques to craft basics while ensuring exceptional product quality and affordability. 

We believe men deserve basics that are beyond boring and merely functional. Basics, after all are more than just a piece of clothing, they need to offer an all-round comfortable experience to the wearer.

XYXX has every man's preferences covered - from ultra-soft briefs to breezy boxers to terrific trunks and comfy vests, luxurious t-shirts, relaxed lounge sets and more. We aim to make men feel boss-some in their everyday essentials!

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