In a significant move, XYXX, the men’s lifestyle label, has inaugurated its first-ever flagship store in Surat, Gujarat, and unveiled its fourth Exclusive Brand Outlet in Malad, Mumbai, further solidifying its retail footprint. The brand’s growth trajectory includes a vast network of 22,000+ retailer partners across India, covering 170+ cities and towns.

XYXX’s national omnichannel expansion has positioned it as a prominent player in the innerwear segment, retailing on 14 major digital marketplaces such as Amazon, Flipkart, Myntra, and Ajio. The brand has consistently ranked among the top 3 innerwear brands on these platforms for three consecutive years.

In May 2023, XYXX successfully raised Rs 110 Crore (approximately USD 13.5 million) in Series C funding, with Amazon Smbhav Venture Fund leading the investment. This funding injection reflects investor confidence in XYXX’s growth strategy and market positioning.

The strategic opening of the flagship store in Surat and the Exclusive Brand Outlet in Malad aligns with XYXX’s commitment to providing a diverse range of lifestyle products to its customers. The brand’s minimalist approach to store design allows its product portfolio, quality, and designs to take center stage, emphasizing a holistic shopping experience.

XYXX aims to continue its pan-India expansion, increasing retail touchpoints from the current 22,000+ to over 25,000 by the end of the financial year. With a focus on metros, Tier 1, and Tier 2 cities, XYXX seeks to cater to the diverse preferences of its customer base.

Yogesh Kabra, Founder of XYXX, expressed enthusiasm about the strategic importance of the new store launches, especially the return to Surat, where the brand originated in 2016. Siddhartha Gondal, Co-founder of XYXX, highlighted the brand’s dedication to quality and comfort, particularly in the athleisure category.

XYXX’s commitment to fabric innovation and its “Made In India and Made for India” approach positions it as a key player in the men’s lifestyle segment. The brand’s successful funding round, expanding retail presence, and strategic market positioning underscore its trajectory as a leader in the industry.