12 December 2023
BY XYXX Apparels Private Limited


Men’s inner FY ‘2wear brand XYXX, which closed the last fiscal with Rs. 110 crore revenue, is targeting 50-70 per cent growth this fiscal.

Yogesh Kabra, the creator of XYXX, told ETRetail that the firm expects to grow by 50 per cent annually over the next ten years. The brand is concentrating on offline expansion in addition to category expansion in order to reach the anticipated revenue target. It lately ventured into the realm of athleisure.

“We’ve always been essential wear – innerwear and loungewear – brand and our 96-97 per cent of revenue comes from these categories. Recently, the categories that we’ve launched are a little more towards outerwear and as we will inch closer to the summer season, we plan to double down on the athleisure wear,” he said.

The brand is present in 22,000 general trade stores, and by FY ’25, it wants to increase that number by 25–30 per cent, reaching 30,000 general trade stores. The company joined the modern trade eight to twelve months ago, is currently present in 250 locations, and by this fiscal year, it hopes to have expanded into modern trade outlets by 300 percent.

The brand now has 150 channel partners for distribution, and by FY ’25, it hopes to grow that number by 25–30 per cent. Currently, internet channels account for half of the brand’s revenue. General trade provides 48 per cent of the revenue, with modern trade accounting for 2 per cent of the total.


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