Article

The Expiry Of An Underwear : Why It Is A Short-Lived Affair

The You that is hardworking, meticulous about their grooming habits, and will always turn on the video option on a Zoom call, even if it is at 9 am! There is of course no beating you in terms of freshness and your hygiene habits, you already get brownie points for those.

Importance Of Sleepwear For Men: Why Do We Need It!

Did you ever realize that not getting your sleepwear right may have been the reason for the streak of bad nights sleep you had been getting off late? Or that you needed to have a men’s nightwear set or men’s pyjama cotton? Or the fact that you needed a nightwear...

Your Must-Have Yoga Underwear

Underwear is a man’s first productive decision in the day and it determines everything that follows. While many yogis opt for the commando version, there are plenty of practitioners who are prounderwears. The best pair of underwear for yoga can make a massive difference in your comfort levels as you...

In The New Normal, Casual Meets Formal

2020 has been a year of many firsts. After having lived through months of lockdown and adapting to the new alternative lifestyles, we have made this transition the current accepted normal. Along with many aspects of our lives that have merged together, fashion too has taken a very transformative route,...

Comfort Pyjamas That Can Be Worn All Day Long!

Previously men's fashion collections were limited to the black and blue colours only. With the evolution of the glamour industry, it seems there is an up-gradation to men's fashion and attire collection. Nowadays, not only do you get a wide variety of men's apparels but also in various prints and...

How Should Boxers Ideally Fit?

Whether you’re new to the scene of boxers or someone who swears by them, men’s boxers are the pinnacle of comfort. They offer a fit that is so relaxed that you can finally cop-out of the sticky discomfort of clinging briefs during summers. Men’s boxers are roomy and built to...

Effect Of Tight Underwear On Men's Fertility

Men’s fertility has always been scrutinized when it comes to linking the effects of wearing tight underwear with fertility. Male genitals that are often portrayed as being symbols of strength and masculinity - are not really that tough. Surprised?  Many tests and focus groups have been carried out and have tried to...

Underwear Allergy: A Series Of Unfortunate Events

Imagine you are going somewhere through the dusty roads of your locality, and immediately you start to sneeze. Or you took a big sniff of some fresh flowers and your sneezing was uncontrollable. While you would conclude this as your dust or pollen allergy acting up, would you be that...

Behind The Fabric: The Making & Benefits Of Bamboo Cotton

When we think of innerwear or loungewear, the first thing that comes to mind is soft and silky clothes that are breathable and comfortable to wear. So, it comes as no surprise that silky bamboo cotton is the up-and-coming star of the green fashion movement. While bamboo has been used for several purposes...