Article
Why “No One Can See It” Is a Bad Rule for Innerwear
Here’s a rule most of us follow without ever questioning it - “If nobody can see it, it doesn’t matter.” The place where this can be seen most prominently is your underwear drawer.
What Most Men Get Wrong About Vests (Without Realising It)
Most men treat vests as an afterthought. If it fits and comes within a budget, it works. But old-school thick vests often feel uncomfortable in the heat, show through shirts, and affect how clothes sit overall. The newer approach is lighter, softer, and designed to stay unnoticed under everything else.
Nothing Kills the Mood Like the Wrong Pair of Underwear
Younger me was a bit of a contradiction. Above the waist: An image of someone who had his life in order. The outfit perfect. My XYXX Supima Polo paired with my right for the occasion XYXX Zero Pants. The cologne, which had been tried and tested, was approved by the...
Dear 18-Year-Old Me: Buy Better Underwear. Here's the Letter I Wish Someone Had Written.
Do you remember the day we bought the same underwear as our favourite footballer whose name sounded like Romaldo? I do. I remember it like it was yesterday. The logo sits proudly across the waistband, the same one you'd seen in every ad. You put them on and, for a...
Your Bits Deserve Better: What Two Open Mic Disasters Taught Me About Underwear
I was 18 when a woman told me I was funny in passing. That was enough to sign me up for an open mic night. That was my origin story.I should have known that it was going to end in a disaster as I walked up to get on stage....
The Most Underrated Flex in Men’s Fashion? A Good Vest.
It’s 1995, and Aamir Khan walks into a five-star hotel in Rangeela, wearing a black vest, completely unapologetic. Everyone else in the lobby is just there. Munna is in the room. That vest wasn't a wardrobe choice; it was an extension of his personality. But the whole scene framed him...
Feels like going commando. Just better.
There's a version of the world where men and women sat down, looked each other in the eye, and agreed that the concept of underwear was a collective mistake. We then take a great big democratic vote and unanimously decide to get rid of it. And then we'd all gather...
The Real Reason Bollywood Villains Always Lose
I watch too many movies. I know this. My family knows this. My therapist, if I had one, would know this and want me to go out and talk to real people.
The Shapewear Question: When a Quick Fix Becomes a Quiet Confidence Boost
Okay, I'll be honest with you. This entire piece is really the story of the month leading up to my wedding.My wife and I had a shotgun wedding because, like all star-struck lovers, we couldn't wait a year and couldn't be bothered to invite 600 people to wish us well....