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Fancy Underwear Is No More An “Only Women” Territory

Ever wondered as a man that fancy underwear could one day, be your domain as well?

Or did you, just like the rest, vehemently believed and secretly tended to some amount of insecurity that only women could have fun with their world of lingerie?

Well, it is time to change this narrative.

Did you know that fancy underwear is no longer an “only women” territory?

Yes, that’s right!

The last decade has seen the latest men’s underwear styles become mainstream with tons of innovation and evolution. From designers putting them on the runway and making it fashion-centric as opposed to only consumer-centric, the underwear has had quite an upgrade.

Indian men are getting quick to realise that perfection is an “inner” matter. Probably that understanding is giving rise to the men with a different perception about their innerwear.

 

1. The Underneath Matters

Do you identify with this rising consumer behavioral pattern in the millennial men? Are you also someone who looks at the finer aspects of an underwear purchase? Then welcome to the club of men with tastes towards the finer aspects of life. Turns out, that Indian men are becoming very liberal in their buying habits when it comes to underwear. They are experimenting with styles, fabrics, and brands. Fancy underwear is no more an ‘only women’ territory and men are increasingly getting conscious of their undies.

This shift in lifestyle could be attributed to a broader perspective that’s cultivated from being well-traveled and having an aesthetic towards brands or just a curated taste. Men are buying and exploring different brands that offer them not just T-shirts and shirts, but are showing them the importance of also having a good pair of undies in the mix, i.e some men’s stylish underwear. Essentials are as important as that branded T-shirt!

Real elegance is everywhere, especially in things we don’t show. Just like women, men have also started making fancy underwear a part of their everyday lifestyle and also in their wedding trousseau.

It has always been a stereotype that Indian men relied on their mothers to fill their wardrobe drawers with new undies that usually ranged from boring to ultra-boring.

Today, however, guys are shopping for more colourful, tight-fitting boxers the same way that women shop for their latest sexy lingerie.

Trends like the underwear pouch that add volume to men’s junk are also designed to make the underwear shopping experience interesting & attractive!

 

2. Underwear that men love to buy

It seems from the buying habits of men that tightly fitted boxers, also known as “classic boy shorts” or the “short trunk”, is the most popular men's undie style.

On average, there are three pairs of men's boxers sold for every pair of briefs.

Certain features like a wide microfiber material waistband, designed for comfort and no-marks are preferred over ordinary waistbands.

Men are breaking from the pattern of shopping out of habit and are now shopping out of interest and choice. More men are shopping more often for undies. This indicates the shift in perspective as well as the wide range of product availability. Men’s underwear now comes in various quirky designs, colours and limited edition collabs that pick their interest and motivate them to build their collection as well.

Bolder coloured undies are becoming more popular for male buyers than the regular black or grey underwear.

The modern urban man is more than capable of selecting his underwear. There is so much choice in the market these days, and men are increasingly more brand loyal to their preferred choice of underwear than women tend to be.

Men are not only buying fancy underwear variations in briefs, trunks, hipsters and jockstraps - men are also loving the availability of men’s fashion underwear.

After all, health is a bit imperative when the stakes of looking good on the inside are higher. Don’t you agree?

Gone are the days when underwear was just another piece of garment. The millennials have a more active choice and approach in buying innerwear and are altering the notion that fancy underwear is an “only Women” territory.

Exciting undies are in and with innovative products focused at this demography, men’s underwear is seeing a new dawn.

 

Frequently Asked Questions

  • What underwear do men find attractive?

Men love a mix of style, design, colour and quirkiness. When it comes to their underwear, men find the idea of comfort merging with style to be a big win.

It also helps when the comfort and style are balanced along with some good fabrics like Micromodal etc.

 

  • Do guys prefer matching underwear?

Guys love matching underwear with their partners. This latest trend is found to be a very popular marketing scheme for brands selling on social media platforms like Instagram. Who doesn’t like to flaunt it these days?

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