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The real flex isn’t in overdoing it.
It’s in looking like you woke up this sharp, this calm, this unbothered.
The coolest guy in the room? They’re not shouting. They’re in relaxed fits - quiet confidence, loud presence. That’s the Crew mindset: pre-game energy with confidence, post-game comfort without the slump.
It’s varsity fashion in India stripped of all the try-hard noise. Just clean fits, bold graphics, and a silhouette that does all the talking.
Confidence That Doesn’t Need a Caption
XYXX introduces CREW – its bold new sub-brand that reinterprets varsity classics with modern proportions and effortless graphic details. It is designed for the 'You' who wants to move with cool and confidence.
Because cool isn’t about endless layers or hyped drops.
It’s about sharp proportions, premium details, and quiet confidence that turns heads without trying.
Build the ultimate effortless look with CREW’s Varsity Collection heroes:
- Oversized Varsity Hoodie: Dropped shoulders for a relaxed vibe and bold graphic patchwork on the chest – the hoodie guys live in for an instant varsity edge.
- Relaxed Trackpants: Clean contrast stripes running down the sides – Gen Z’s go-to for that sharp, active attitude that moves with swagger.
- Relaxed Sweatpants: Effortless pooling at the ankle, turning the pants into comfy joggers for men - they project laid-back cool whether you’re chilling or stepping out.
Throw on the hoodie, add sweatpants for a structured vibe or trackpants for pure nonchalance - and watch the outfit carry the attitude for you. You’ve got places to be, but you’re always in control.
The Oversized Revolution Is Quiet
Oversized sweatshirts in India used to feel lazy. Now they feel like power.
CREW flips the script with sweatshirts that drape with intention – bold yet effortless, oversized but never sloppy. Every piece feels custom-built for your frame, like it belongs to no one else.
Make the upper half do the heavy lifting:
- Crew Oversized Sweatshirt: The ultimate throw-on for all-day chill – bold typography details, comfy oversized fit, and that effortless vibe that gives a cool look.
- Crew Oversized Half-Zip Sweatshirt: Elevated edge with adjustable half-zip – dial it up for sharper energy or keep it open for laid-back swagger.
- Varsity Oversized Hoodie Jacket: Keep it half-zipped for maximum attitude – bold graphic patches, dropped shoulders, and structured presence that turns a simple layer into pure power.
The fabric has weight (330 GSM, never flimsy), but the vibe stays light.
You’re not swimming in it. You’re owning it.
Why Trying Hard Looks Desperate
- Over-fitted clothes read anxious
- Ten accessories read thirsty
- Matching head-to-toe reads like you spent three hours on Pinterest
Meanwhile, one varsity pullover in India, relaxed trackpants or sweatshorts, clean socks pulled up, and a cap tilted just enough?
That’s the whole mood. Fewer pieces, more presence.
The Fits That Make the Vibe
Picture the guy every group chat calls “always clean":
He’s in a varsity rugby top (super combed cotton fabric, two-tone stripes, built like vintage but feels brand new) layered over a plain tee, bottom half in Crew sweatpants for men with the hem cord cinched loose. Or he’s keeping it shorter with varsity sweatshorts, for an outfit that still looks expensive. Socks peek with quiet lettering, cap sits low.
Nothing matches perfectly. Everything works.
That’s Crew. Every drop is a capsule, every piece is collectable, but none of it begs for likes. It just earns them.
The New Cool = Zero Performance
CREW - the Gen Z fashion brand in India from XYXX is all about attitude. They don't promise you’ll run faster or lift heavier. They promise you’ll look better doing whatever you’re already doing - scrolling, chilling, networking, creating. The clothes flex with your life, not against it.
Because the coolest outfits don’t try hard.
Just slide into Crew, let the oversized silhouette breathe, and walk out knowing the vibe is already set.
