Which Brand is Best for Underwear in India? 

Every Indian man is a loyalist to one and only one underwear brand. If you’re that man, you probably haven’t stopped, deliberated, and asked yourself the most important question, i.e., why? There are many reasons for this, maybe your favourite brand is: 

1. The only one you’ve known your entire life 
2. They one whose always on sale 
3. The one who comes highly recommended by your hostel roommate 
4. The most popular men's underwear brand in the market 

Until one day, something happens, and that changes everything. It could be a waistband that won't stop digging into your skin, or a premium brand that didn’t deliver in the quality department, or a fabric that absorbs sweat quickly but refuses to dry. And with that one incident (or all of the above), the opinion you held about your favourite underwear brand has been shattered. And you’re left wondering - which is the best underwear brand in India, and where can I get it? Don’t worry, we’re here to decode every popular underwear brand, so you don’t have to. Let’s get to it.

If Indian men’s underwear were a family, Jockey is the ‘baap’ of them all. He’s been around forever, no one can replace him, and he shows up for you - all the time. Jockey remains one of the most famous underwear brands for men in India in terms of fabric performance, comfort, and high quality. They have a good distribution network with their products reaching tier 1 and tier 2 cities easily. From their personal brick-and-mortar stores, local malls, and even old underwear shops, their products are widely circulated and highly reachable for you to find. 

Setting the standard for how underwear should feel, Jockey has an impressive collection of men's underwear featuring high-quality fabrics, a good fit, and pieces built to last and perform better.  

Our Verdict: Best in terms of reliability, distribution, and performance in the Indian climate. 

When you buy Calvin Klein underwear, you’re doing so for one specific reason only - to show it off. This is the only men’s underwear brand that’s known for its waistband and logo. When displayed to the world, it is considered a style aesthetic, not a wardrobe malfunction. That’s the power Calvin Klein underwear wields, so effortlessly. 

This premium brand, with its modern, structured waistband, holds its shape across multiple washes. Every underwear design is clean, understated, and crafted from quality fabrics for a comfortable feel on the skin. 

Our Verdict: If you’re a style experimenter with a daring personality, buy this one for the waistband (and don’t forget to show it off)

Damensch deserves the credit they’ve earned for their sustainable approach. This is the one brand that makes fabric a topic of conversation in the Indian men’s innerwear game. And they did so at a time when no one even thought about it. 

Their product range focuses on essentials made of eco-friendly fabrics like micromodal and bamboo blends. And their commitment to sustainability sets them apart from other men’s underwear brands. This approach worked because it got men to think about the fabric of their underwear in terms of their health, comfort, and breathability. Every design is made with quality fabrics that are built around India’s summer heat and humidity for unrestricted comfort. 

Our verdict: A good upgrade over legacy brands, Damensch is made for the eco-warriors who take sustainability very seriously. 

Full disclosure - yes, we wrote this blog, and no, we’re not biased with it. 

XYXX has a reputation it built brick by brick. It's the only homegrown brand that disrupted the men’s underwear market in India. Back in 2017, at a time when legacy brands dominated the market with their same-old underwear designs, XYXX broke away from the mould and gave men's undies the style upgrade they deserved. 

The brand’s use of fabrics like the ultra-soft TENCEL modal, anti-odour cotton, and quick-dry Tactel brought innovation to an otherwise deserted category. And they didn’t stop there; each underwear is designed with a no-irritation waistband to prevent rashes and skin irritation. And every effort paid off, millions of Indian’s love us and we are one of the fastest growing menswear brands in India. Till now, XYXX continues to disrupt the market, and our latest drop featuring invisible vests for men is a testament to our commitment to do so.  

Verdict: Choose XYXX for its ultra-functional designs, high-quality fabrics, and stylish climate-suited essentials. 

If you don’t think much about underwear beyond the “it fits, and it's comfortable” narrative, go for Jockey’s underwear range. If you a style enthusiast who buys underwear for the style aspect, go for Calvin Klein. If you’re conscious of your ecological footprint and live your life sustainably, go for Damensch’s bamboo and modal underwear range. If you are looking for good underwear built with fabrics that adapt to India’s climate and humidity, pick XYXX’s men’s underwear collection. 

If you’re on the fence, go ahead and experiment across brands or choose one brand that aligns with your values and ethics. Because one brand cannot win at everything, none of them do. But each brand serves its own purpose, and they’re designed to meet different needs. Pick a brand of your choice and explore their range of trunks, boxers, and briefs to find your favourite from them all. 

Which is the best mens underwear brand in India in 2026? 

It depends on your needs. Choose Jockey for its quality and reliability. Pick Damensch for its sustainable innerwear for men. Opt for XYXX for its functional innerwear, high-quality fabrics that perform well, impeccable fits and a variety of underwear prints, designs and colours to choose from.

Is XYXX better than Jockey for men’s underwear in India? 

For fabric performance in the summer heat and humidity, yes. Jockey’s standard cotton range is timeless, but it lags behind when worn for high-performance activities like running and exercising. Whereas, XYXX’s quick-dry Tactel fabric absorbs sweat and dries off fairly quickly. 

What aspects should I look for when buying underwear in India? 

First, you need to choose good quality fabrics like woven cotton or modal for excellent breathability, or quick-dry fabrics like Tactel or Nylon for active days. Second, you need to pick quality construction like a no-marks waistband, tagless designs and flat-lock seams for all-day comfort.  

How often should men replace their underwear in India? 

Men should replace their underwear every 6-12 months for regularly worn pairs. You should also buy new underwear when the waistband loses its elasticity, the fabric piles, stiffens or develops holes.