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When it comes to serving airport looks, Bollywood celebrities like Avinash Tiwari, Vijay Varma and Gurfateh Pirzada have set the bar quite high, thanks to our latest athleisure collection.

Friday is the brightest day of the week. Nothing motivates me like the idea of 48 hours of absolute nothingness, and Friday is the starting line huddle to race towards this glorious period. So upbeat is the mood that even the stiffest of corporates have relented to Friday dressing as...

The term ‘Smart Casual’ not only allows for multiple interpretations but also, implies that, there is something called as, un-smart casuals, or as I like to call it, an old pair of lounge-at-home PJs. Nothing wrong with those, but it isn’t great to wear them outside for anything longer than...

Over the years, athleisure has gained much popularity among the masses. Usually, Athleisure wear was considered to be only worn by athletes. However, in recent times, we have witnessed how widely athleisure is accepted by not just athletes but also by working individuals.

There are a couple of ways to identify minimalistic elevated basics.  As a brand, most of our basics are minimal and clean, and they always find a way to stand out from the sea of prints and colours the brand does.

Athleisure apparel has gained much popularity in recent times. Previously, predominantly, athleisure was limited to sportswear and gym wear; however, the wide-scale branding and advertisement have made this activewear acceptable as daily casual among many fashion buffs.

Do you have a bunch of friends who have an uncanny ability to concoct impromptu plans, a rigorous trek (or two) and plan impromptu late-night adventures? Then, you need to do your part and be a good friend by making sure you're dressed right for every one of these upcoming...

So you finally achieved the impossible: you got all your friends on board for a trip? (At least the ones that matter) Well, kudos to you, that’s no easy feat! Pat yourself on the back, stiffen up your collar, and let the adventures begin!  But wait a second, you need...

It is often said that you should always be comfortable in whatever you decide to wear. A person who wears minimalistic clothes looks relaxed and at ease because the person feels comfortable with what he is wearing. So, the main aim of wearing and styling oneself should be comfort.