Minimalistic basics : Elevated Essentials

The whole of 2019-2020 we have been hearing a lot about the minimalism trend.

Even if you are someone who is not very woke about fashion, you would have still heard about Minimalism.

It has been a trend that, unlike its other counterparts, has made its presence across many aspects of fashion and lifestyle.


Minimalism as a trend was seen everywhere - from fashion, clothing to your lifestyle and interior decorations.

You may have heard about minimalism in art but fashion?

Well,the one major element that defines and differentiates the minimalism style in fashion is : keep it simple! Streamlined shapes, a selective spectrum of colors and even a bare minimum (wow, get out!) amount of clothing in your closet.

Simplicity is the key to nailing this style.



With a minimalist style, you and your wardrobe should have one main goal: getting back to the basics! Much like a capsule wardrobe, minimalist pieces might be basics for some, but the wardrobe covers for you. The most widely-used word in connection with minimalist style is probably basics.

Every minimalist style guide will tell you that it’s essential to focus on high-quality wardrobe basics that will be the building blocks of a wardrobe.


Note, that basic in this case is a noun, not an adjective. If done right, there’s nothing basic about minimalist style, more like elevated basics. Elevated basics are at the center of a good minimalist wardrobe.

They are functional, high-quality, practical, versatile, well-tailored, understated, chic, and totally effortless.


They may be simple in terms of style or color, but you just have a feeling that they are different. They literally solidify your style and elevate your daily look.

They are more – more luxurious, more unique, more stylish.

That’s because they take basic to a whole new level.


There are a couple of ways to identify minimalistic elevated basics.

As a brand, most of our basics are minimal and clean, thus these qualities are what we integrate in our style :



Elevated basics are made of the highest quality materials. You can see from a mile that the fabric is long-lasting, comfortable, and oozes that luxury the way only well-made, high-quality fabrics do. When it comes to fabrics, you would see us boasting of our Supima T-shirts, Combed Cotton boxers and pyjamas & Micromodal fabric.


Be it slightly oversized or slim fitting, custom-made or off the rack, minimalistic trends also take care of the right fit and cut. Like our super fittings of the Supima T-shirts or our micro-fibre zero mark waistband.



Often, it’s the minimalistic details that take an item from basic to elevated basic. It may be an interesting, asymmetric cut detail, an edgy sleeve or button, an interesting pattern or color, or simply a belt – these are the details that make you take a double look.


A good elevated basic will be immensely versatile. The best part about owning some minimal designs in your wardrobe is you can dress it up or down or style it in different ways. The world won’t even know that you’re wearing the same item again and again (not that wearing the same item is a problem). But we all like to flaunt some variety, isn’t it?


We may have been led to believe that price is the only telling factor of quality, and that expensive pieces are always superior but that’s not always true. Sure, quality often comes with a higher price tag, but it’s still worth examining whether we are truly getting what we want and what we are paying for. Quality is a little opaque term, it usually signifies a clothing item that has been made with care, is durable and will last a long time.

The fabric feels nice on the skin and is mostly made of natural materials, the finishing touches and details are right, and the cut and silhouette fits fine.

That is why we are so immensely proud of our Supima, Combed cotton and Micromodal fabric that are also naturally sourced and sustainable.


Style stems from the right attitude as well. The less is more, pulling off a solid T-shirt with denim and ringing all the right bells kinda confidence.

If you look at your favorite style icons, you’ll see that sometimes they can wear the simplest clothing ever, and it just looks different on them.

Why? Because they wear it with such effortlessness. This is not even a criterion of elevated minimalistic basics, but an added bonus.


Minimalism translates to such minute details and extends way beyond simple obvious things like colour or design. This has become a way of life that we have slowly absorbed in our product aesthetics , thus keeping our basics elevated.

Shop our minimalist trends now.